Aardman’s Wallace and Gromit spin-off, Timmy Time, has proved a ratings hit on Cbeebies and Vivid is backing its toy line with a multi-media campaign featuring TV, press, online and PR…
Licensed collectables specialist, Topps, has a long history of launching successful WWE collections, including the recent playground phenomenon Slam Attax. The company has developed a totally new game concept for its newest collection, WWE PowerChipz…
Marketing its way out of any demand problems has seen Lego have a banner year, with UK sales exceeding its expectations. Demand continues to outstrip supply in certain quarters and next year’s range points to more success. Ronnie Dungan spoke to UK MD Marko Ilincic about how 2009 fitted together…
.jpg?i=1259680594 "Campaign of the month: Mattel/Fisher-Price")
Fisher-Price's launch Waybuloo collection has got off to a flying start. Already the second biggest licence in plush (NPD, week 43), it has quickly become one of CBeebies best performers. There's plenty of activity still to come from Mattel in the final push towards Christmas...
Character Options continues to carve itself a bigger chunk of the pre-school market with Fireman Sam as the latest addition...
