Hasbro’s programme for its big summer movie licence Transformers: Revenge of the Fallen is now underway, as the film hits cinemas across the country. Ronnie Dungan spoke to the firm’s UK marketing manager for boys, Grant Gie, about its plans for the robot range…
This month, we talked to retailers about shared risk and the support they get from suppliers with slow-moving products and whether they get enough support to help move stock through and enable them to be confident to take a risk on new concepts…
ToyNews sat down to talk with Mattel’s UK boss David Allmark, sales director Dominic Geddes and Toymaster MD Roger Dyson about the firm’s ongoing commitment to the independent sector and the current state of the market….
ToyNews caught up with LeapFrog marketing director David Lubliner to talk about the firm’s progress with its raft of new lines, including big hopes Tag and Tag Jr….
