Features

MV Goochicoo dolls combine interactive features with doll-play and act as a bedtime companion. The range is backed with TV, online and other marketing activity…

Following the collapse of the iconic retailer in December 2008, Shop Direct bought the brand and has now relaunched Woolworths as an online retailer. Katie Roberts spoke to the team to find out more…

Mega Brands has had a tough time recently and recall nightmares have contributed to its heavy level of debt. But with some licensing deals and optimism in Battle Strikers, the firm is confident it can come off the ropes fighting. We spoke to CEO Marc Bertrand about its ongoing battle…

The new Gormiti animation series Lords of Nature Return, complete with new figures, accessories and play-sets, has been unveiled. Together with the brand new TV series, a heavyweight TV and marketing campaign is planned…