Re:creation has signed as master toy licensee for kids property, Horrid Henry a year ago and is hoping to build on its success in 2008 by expanding the range...
Following the success of its Girl Gourmet Cup Cake Maker, Character Options now has a whole collection of children's cooking products under the Let's Cook and Girl Gourmet brands...
.jpg?i=1259680588 "Rise of the robots")
Now master of its own destiny in the UK and Europe, WowWee is looking to recreate the magic that saw it flying the flag for toy innovation. Graham Spark is the man charged with that task and as he tells Ronnie Dungan, he’s confident the category has plenty to give…
.jpg?i=1259680588 "An unexpected turn")
Lego is making a bold move into board games with a new range incorporating a new ‘Build, Play, Change’ concept. But Lego? Games? It is one of the firm’s boldest ever moves and Kirstin Bates, commercial manager of Lego UK explained to ToyNews how it’s all going to work….
The hype and interest surrounding RDF's flagship pre-school series, Waybuloo has been building for a long time. For master toy partner Fisher-Price it represents a significant investment and the chance to show the business how it continues to tread new ground when it comes to product development.
.jpg?i=1259680588 "Print power")
The only media which is actively purchased by children and their parents, print magazines have many factors working in their favour. And if you're not already using them to complement your TV and online messages, you need to think again...
Retail sales fell 1.8 per cent in February according to the British Retail Consortium showing the January rise in sales as a short term blip rather than an ongoing trend.
The boys sector is dominated by licensed properties, with the all-conquering Ben 10 topping the charts for over a year and showing no signs of abating. This year sees yet more strong movies with the new Transformers, Wolverine and Terminator films arriving in the summer. ToyNews views what’s on offer....
Bob the Builder is one of the most successful pre-school characters of all time, with even Barack Obama adopting his catchphrase for his recent election campaign. Samantha Loveday talks to Hit's Jon Owen and Ronnie Yaffe from Martin Yaffe about the role the toy line has played in his success...
Despite new pressure from the video games sector, which has moved into social gaming in a big way, a recent Reuters poll showed many consumers are returning to board games and puzzles, as staying in becomes the new going out. ToyNews finds out what is new in the market...
