Backed by a DVD release, RC2's Take Along Thomas, Morgan's Mine Play-set is one of the range's flagship products and is being backed with an integrated campaign including TV, PR and retail promotions...
Character Options is making some aggressive forecasts for next year, hoping to add another £45m to its turnover, buoyed by what it believes will be its biggest range to date and some canny refreshments and additions to its existing line-up. ToyNews reports...
Marketing and Promotional Services (MAPS) started life in 1991. Some 15 years later, will Sharman joined the firm to set up and head a toy division. Katie Roberts finds our more abou the company's unusual path into the market...
Danbar Toys has, to a large degree, forgone traditional marketing techniques in favour of a more hands-on approach to raise awareness of its company. Katie Roberts visited the firm's Hertfordshire-based offices to find out more...
