SECTOR GUIDE: Science and Education

SECTOR GUIDE: Science and Education

There is a growing range of toys in the science and education sector that teach children through play. Skills including maths, science, languages, reading and writing and much more can be enhanced by toys. We track down the latest products.

TRENDS UK
01235 838600

Trends continues to go from strength to strength with its range of licensed, educational science toys as well as extending its own offer under the ‘Trends’ umbrella for Xmas 2012. Richard Hammond’s Blast Lab science toy range introduces a new launch this Christmas to further compliment the BAFTA award winning series’ licensed toy offering with the ‘Air Powered Car’. This innovative line explains the science behind ‘the force’.
Trends also continues to develop its long association with the Haynes brand with The Haynes Build Your Own Combustion Engine and one eye firmly on developing a key brand extension for launch in 2013.
National Geographic will continue to deliver through core science items, introducing a new range of optical toys including the Land & Sky Telescope. New, improved, technology enhances the design of the Digital Metal Detector with its double coil, allowing for greater sensitivity while a refresh on the Night Goggles, featuring two high-powered nightlights and a magnifier scope, allows for enhanced light and vision.
2012 also sees an extension of the Trends science and educational range with the introduction of the Explorer Globe, again, with one eye firmly on developing a range extension with new launches planned for 2013. 
 
Through continual product innovation, in science and educational toys, Trends is poised to strengthen its position, in 2012, focusing on all areas of toy and gift and looks forward to a mutually successful year with all of its retail partners.

DKL
01604 678780

DKL Marketing distributes a range of science and education products from Miniland Educational. The science kits are sold in tins for easy storage and feature Crystals, Robots, Physics and Skeletons. All the kits are easy to follow. There is an FSDU available which holds all the tins to make a feature display. Also, the features Electronic Combination Kits to make an assortment of projects; a real working microscope; and a range of Solar Powered items.
For the Educational Sector, Miniland leads the way with its range of educational products. The range of Aptitude items comes on a quality metal stand and holds 12 key lines all sold in easy pick-up hanging boxes. The range features, Sewing Alphabets, Abacus, Lacing Shapes, Activity Clock, Nuts and Bolts, Magnetic Letters and Numbers and so much more. Each set comes with a special book written so a child can benefit and learn from the kit purchased.
As with all DKL ranges Miniland is supported by an in-store support programme, high profile marketing campaign and dedicated planograms all to drive consumers into stores.

BRAINSTORM
01200 445113

View the earth by day and space by night with the 2 in 1 Globe Earth and Constellations. The 22.8cm daytime globe shows political boundaries and natural features, such as lakes and rivers. The illuminated night globe shows key stars and constellations. An advanced light-sensor automatically turns on the LED illumination when the room darkens.
New for 2012 is the 2 in 1 Globe Earth by Day Earth by Night. Like the Earth and Constellations Globe by day, but at night the globe transforms into a map of city lights illuminated with colour changing LED’s – the Earth at night as seen from space.
The Deep Space Home Planetarium and Projector has two domes. The planetarium projects rotating star or constellation patterns onto ceilings and walls. The projector shows 24 colour NASA and Hubble Telescope photographs of spacecraft, astronauts, planets and nebulae. And at bedtime Deep Space transforms into a night light.
The R/C Illuminated Moon scrolls through 12 illuminated lunar phases, operated by remote control. The moonscape shines moonlight like the real moon.
The R/C Illuminated Solar System includes a sun with eight rotating planets operated by remote control. Detailed, colour planets rotate on three separate orbits around the sun. Includes a full colour space facts booklet.

THUMBS UP
0845 466 8880

Musically minded children can take the next step to stardom with the Music Playmat. The new release from ThumbsUp is sure to occupy kids for hours as they work on their unique musical medleys.
The Music Playmat comes complete with eight musical instruments, three scratch pads and four different drum sounds, and with the option to feed in their own music via CD or MP3, children can remix favourite tracks or create a dreamy duet performance using the headset. Sure to appeal to wannabe divas everywhere, this is the ideal gift for the Glee generation.

JOHN ADAMS
01480 414361

John Adams has expanded its Action Science kits range with the addition of numerous sets designed to encourage kids to explore the world around them while making science fun.
Radioactive Science enables budding scientists to explore the effects of glowing science by learning how to make a neon-like tube sign, create glowing ectoplasm and how to build a glowing water fountain. The set includes a UV light viewer as well as all the equipment and accessories kids need to erupt a radioactive light geyser, concoct edible jelly with a radioactive glow and much more.
Booms Bangs Fizzes comes with 12 noisy and messy experiments to do at home. Kids can try out launching an air-powered rocket, erupt an underwater volcano or create mad scientist fizzing potions. Both kits retail at around £19.99 each and will be supported by PR and TV advertising.
Also joining the John Adams science portfolio is Really Gross Science. A stand-alone product, the set offers children the chance to get up close to gross science projects including how to create a peeing bladder, mould a life size jelly heart and examine their own body under the Revoltoscope. The product joins Gross Science in the Action Science range and will retail at around £12.99, for spring/summer selling.

MARBEL
01208 873123

Ein-O Science has created a collection of science kits to promote active and dynamic learning for children aged six and over. Children are actively involved in all the activities from assembling electronic components to mixing chemicals.
Professor Ein-O is the alter ego of EIN-O SCIENCE. The goofy cartoon Einstein acts as the guiding catalyst to stir up curiosity and enthusiasm. His credibility is reinforced in animated cartoons with action-packed adventures. The experiential website Ein-O.com takes you in and around his high security underground laboratory.
The Mini Lab range is a collection of small injection moulded kits that can be popped out and assembled by a child. The Illusion Disc can be assembles into a mini spinning top for colourful optical illusions, the Blade Zipper into a propeller head to demystify how helicopters fly, mini Air Hovercrafts for real life hovering and other gadgets within children’s pocket money price range. They come with EIN-O’s Mini Lab Guide and a Mini Comic.
There are four Pocket Science kits which, when assembled, become pocket-sized gadgets, introducing some basic yet essential scientific concepts – concepts that will help children understand everyday functional objects.
Box Kits are for children interested in the scientific areas of Physics and Environmental Science. There are four kits within each of the four themes - Basic Science, Optical Science, Magic Science and Green Energy - providing a multitude of hands-on experiments and each Box Kit contains all the materials and instructions to guide children through.

GREAT GIZMOS
01293 543221

For pocket money scientific treats, the 4M Micro Rocket will blast into the sky just with the help of vinegar and baking powder, while the Lemon Clock teaches the science behind batteries by adding electrodes to a lemon. Other mini science kits include the Diving Submarines and Tornado Maker.
Environmentally-friendly machines can be built with the new Green Science Solar Mechanics kit which uses power cells and the sun’s energy to power a mini robot or a cooling fan.
Alternatively the award-winning Green Science Solar Robot kit creates a dinosaur robot using solar panels and a moving motor to bring your creation to life. Or, for reusable creations the Green Science Green Rocket kit uses a recycled magazine and two recycled plastic bottles to blast a homemade rocket sky high.
Great Gizmos’ Science Museum endorsed range also boasts a selection of projects that explore the world of science and technology. The Buzz Wire kit will test skill levels with the use of a simple wire circuit which once assembled will emit a shocking sound when touched. The Top Secret Intruder Alarm can be fitted to any door and all intruders will be detected. The range are supported with POS materials and PR.

THAMES AND KOSMOS
01883 730122

The Thames & Kosmos 60-piece range has been selling in the US for 11 years, where it has won numerous awards, including ASTRA Best Toy, Parents Choice Gold, Silver and Bronze, Teachers Choice and the Wall Street Journal chose the C3000 as their ‘Best Overall Chemistry Set’.
In the UK the Fuel Cell kits featured in the Gadget Show live top five gadgets, and the Independent chose two kits (Air & Water and Wind Power) in its top ten science kits. The range is manufactured by German company Kosmos, which has been publishing science experiment kits for over 100 years, and which holds a 75 per cent share of the science kit market in Germany.
Thames & Kosmos’ Windpower Two enables users to build wind-powered generators to energise electric vehicles and charge rechargeable batteries. The wind spins the turbine, which turns an electric generator, which in turn charges rechargeable AA batteries (not included). Children can then use the wind-charged batteries to power the model vehicles they build. The six models include a glider, sail car, jet car, tractor, race car, and tricycle.

This kit includes two styles of wind turbine blades and a gearbox with three different gear ratios for experimenting. Kids can adjust the angle and number of wind turbine blades to make best use of wind, to make the LED light up brightly, and to charge the rechargeable battery as fast as possible. 

The kit includes a 40-page colour manual with illustrated step-by-step instructions for assembling two windmills and six model vehicles, and conducting various experiments. The 133 building pieces included in this set are compatible with those in all Thames & Kosmos Construction Series kits, Physics Series kits, Wind Power, and Hydropower kits.

LEAPFROG
01895 202840

Tag Solar System Adventure Map allows kids to explore the solar system and learn planetary facts. Suitable for children aged four to eight, this double-sided map offers over 40 activities and family friendly games. Unfolding to over three feet wide, it will look great on the bedroom or playroom wall. Children can log their journey through the solar system and also enjoy bonus interactive stickers.
The Tag World Map encourages children to learn about the world through more than 30 games and activities and brought to life by the award-winning Tag reading system. Through treasure hunts and race games, children can discover and explore new countries and learn about children from other cultures.
The Discovery Education Learning Videos show footage of the natural world ranging from animal habitats to tips on how to reduce, reuse and recycle. The Discovery Learning Videos are available to download via the LeapFrog App Centre and can be used with LeapPad and Leapster Explorer. The videos also include quizzes and interactive activities to inspire and educate children by using experts to talk about the benefits of looking after our planet.
The Discovery Video apps mark the beginning of a unique partnership with the entertainment and learning company, which holds similar values to LeapFrog.

GIBSONS GAMES
020 8661 8866

The My World range of puzzles and games from Gibsons is designed in conjunction with child psychologist Dr Amanda Gummer and each element is linked to early learning goals and the UK National Curriculum.
There are lots of activities to choose from including three new additions to the 2012 range: My Farmyard, My Garden Day & Night and My Silly Stories. Children will quickly develop basic language skills while also learning about the world around them. For example, Heads & Tails Jobs is a mix and match puzzle with eight different two or three-piece jigsaws depicting everyday trades and professions, and children will discover which uniform goes with the policeman’s head or that the builder is the man with a hard hat.
Gibsons’ Mission Earth board game highlights the issues of global warming. Mission Earth is the brainchild of a group of school girls from Oxfordshire, who as part of the Young Enterprise Scheme, designed the board game. The scene is set in the year 2259 on a polluted earth where young Earth Heroes, each with a special power, must save the planet. The simple, spiral path through space and time is negotiated with a throw of a dice. In keeping with its ecological principles, Mission Earth is manufactured in the UK with the playing surface being created from the box ensuring no extra packaging is required.

CHARACTER
0161 633 9800

Raising Sea-Monkeys can be an easy science project for the home and with the Sea-Monkeys collection from Character Options children can witness both science and nature.
The creatures are a great way to get children interested in the wonders of science. They exist in suspended animation inside their tiny eggs for many years and hatch when placed in water.
Once water is added to the Sea-Monkeys Theatre Projector, the creatures will hatch and begin the show. Turn down the lights and they will be projected onto the wall.
An established brand, Sea-Monkeys will continue to be supported with TV advertising along with marketing and PR campaigns.

TOMY
020 8722 7300

K’Nex is about more than building models: by snapping, clicking and creating, kids can develop their imaginations and fine motor skills as well as creating something they can be proud of.
Tomy has teamed up with the Young Engineers to host a series of educational challenges under the Making K’Nexions Regional Events umbrella. The aim is to provide primary school children with an introduction to the world of engineering by challenging them to produce a design solution for a problem and then build it using K’Nex.
Kids are tasked with designing and developing extraordinary models of theme park rides, historical buildings, local landmarks and prehistoric animals of all shapes and sizes. Tomy hopes to inspire young people to develop an interest in engineering, and in doing so, recognise the importance of engineering as a future career.
K’Nex has a range of traditional construction sets for three-plus, five-plus, seven-plus and nine-plus age groups including Amusement Park Sets and a series of chunkier sets for younger boys. K’Nex Thrill Rides are new for the summer, including the Super Cyclone – a roller coaster that’s almost three-feet tall and containing over 1,000 pieces.
To celebrate the 20th anniversary of K’Nex, Tomy is launching a new kit, the Classic 50 Model Building Set, which includes 700 pieces and comes with 50 building ideas including a hot air balloon, lighthouse, creatures from the sea and more.
This summer, K’Nex adds to its traditional product range, incorporating the new, Mario Kart Wii and Top Gear licensed products.

VTECH
01235 555545

In 2012 VTech is developing three of its main educational pre-school items. Storio will be updated with additional software, which will allow children to use a microphone to enhance game play and view photos and videos via an SD Card (sold separately).
InnoTab has become the number one selling learning tablet in 2012 (NPD Jan 2012 - March 2012). Building on this, the InnoTab 2 will be available in pink or blue and comes with a built-in 1.3 mega pixel camera with a rotating ‘self-portrait’ lens, children will be able to use the editing suite to add special effects to photos in a similar way to the Kidizoom camera. As well as all the functions in the InnoTab, such as the video player, art studio, G-sensor and downloadable learning apps, InnoTab 2 will also boast a built-in microphone and video recording.
The MobiGo Touch Learning System has also been improved and VTech will be introducing MobiGo 2. New features include motion-based gaming and a microphone. MobiGo 2 also includes interactive eBooks, drawing activities and a picture viewer and still uses a touch sensitive screen, QWERTY keyboard and four-directional cursor to teach curriculum-based school skills including English, maths, colours, shapes and more.
InnoTab 2, MobiGo 2 and Storio will all be supported with a TV campaign and PR.
Gadget the Robot is an interactive learning companion for three to seven year-olds. The robot is a real character and features body and facial movements with an LCD screen on its tummy to recognise 30 learning tokens. Gadget the Robot sings songs and teaches letters, numbers, objects and music while encouraging visualisation skills and hand eye coordination. VTech is supporting the new launch with TV throughout autumn/winter.
Also new is the VTech Colour Notebook  (six to nine years), which has a full colour screen. There are 90 curriculum-based activities that focus on letters, vocabulary, French, brain training, maths, science, geography and more. It also features a QWERTY keyboard and a real mouse.

INTERPLAY
01628 488 944

The award-winning Wild Science collection offers value price points, strong TV advertising and appealing packaging. Each kit comes with a colour instruction manual which follows the national curriculum to ensure children learn while conducting experiments.
The Wild Science Collection has been extended with the introduction of two new lines. The Volcano Factory allows kids to construct lava bombs, mineral springs and create a volcanic island. Lip Balm Laboratory is a new kit, which allows kids to make fruity lip protectors, shimmering balms and solar lip screens to protect against UV rays.
The Wild Science range includes best-sellers, Bath Bomb Factory and Perfume Laboratory, where children can create smellies, and the Weird Slime Laboratory with its rat gizzards in tadpole soup, fake fish eggs and slimy snot, plus the Hyperlauncher Rocket Ball Factory which contains everything required to create a mass accelerating launch ball.
July will see the release of the new Technokit RIVETZ collection, which uses a patented Rivetz Gun to snap and fix pieces of decorated pre-cut card together, to create giant models of a Dragon, Hornet and a Racer.
My Living World inspires a love and respect of the great outdoors and ensures children enjoy the world around. The kits feature healthy margins, quality components and instruction manuals.

FIESTA CRAFTS
020 8804 0563

With primary schools obliged to teach languages, what could be better for class or home than the Bi-Lingual English-French Calendar with reversible pieces. The colour-rich fabric wall hanging is ideal to grace any wall and children can change the calendar as a daily activity. To change the language, all you have to do is turn around one the many soft embroidered pieces, providing extremely useful vocabulary and helping understand concepts of time in two languages.
The Bilingual Calendar will help stimulate conversations in both English and French, beginning with the date and moving on to the weather and seasons. Featuring an easy to read blue centre panel, its cheery appearance will have kids practicing their French as soon as they get out of bed. The Bilingual Calendar is built to last, with soft pieces that use Velcro style fixings to attach themselves to the body of the hanging. What’s more whether it’s raining, snowing or sunny, the symbols are appropriately shaped for instant word association and recognition.

LEGO
01753 495000

The Lego Duplo brand kicked off the year with the launch of the new Creative Sorter. An iconic shape sorter with a Lego Duplo twist, the Creative Sorter provides stimulation for children’s minds. Perfect for teaching stacking and sorting, pre-schoolers can learn about colour and shape recognition whilst improving dexterity.
Kids can also use the three matching blue, yellow and red sorting plates to make the bricks into animals including a parrot, elephant or giraffe and engage in role-play. Featuring a wide assortment of colour-coded basic and rounded bricks, the sorting plates also double as a lid for the sturdy plastic storage box providing great value for money for parents.
Other sets from the pre-school brand include Play with Letters, launched in 2011, and it’s predecessor, Play with Numbers. Play with Letters encourages vocabulary and is an introduction to the alphabet with matching letters and pictures depicted on the bricks.  Other extras include a cat, child figure, chair, wagon base and flowers – simple things that will capture attention.
Similarly, Play with Numbers features bright, colourful numbered bricks, which enable children to learn one to ten. Each brick features pictures and a number, to help children learn matching skills while great play starters, such as Lego Duplo child figures, a dog, wagon and window, provide hours of learning, through building fun.

REVELL
01442 890285

Over the past two years the Bünde-based model kit maker Revell has bought a number of Leonardo Da Vinci’s inventions to life as fully functioning wooden models. They demonstrate that, as an engineer, da Vinci was a pioneer and a man ahead of his time. In August 2012 Revell is extending the series, adding two models: a 1:24 scale armoured car and a 1:16 scale multi-barrelled cannon.
Revell’s model of the armoured vehicle comprising 163 components, measures just under 21 cm in diameter. In 1480 Leonardo da Vinci was barely 30 years old and was right at the start of his career as a military engineer. The multi- barrelled cannon model comprising 43 components is 24 cm long. All the cannon barrels are authentically made of metal.
Since there are no constructed originals of da Vinci’s Wonder Machines to base any replicas on, the engineer’s drawings had to be carefully analysed and precisely implemented. In addition to the prefabricated components, the construction kits include wood glue, information on da Vinci’s life and works, a fabric cloth bearing the famous self-portrait as well as a drawing of the invention.
The animal kingdom is laid bare for young scientists with some new additions to the X-ray range in August 2012 – the 1:5 scale Dog and 1:16 scale Giraffe.
From the human digestive system to an animal’s internal organs, X-ray model kits provide an insight into anatomy, with 20 to 30 parts. The anatomical structure of bones and organs are discernible as if viewed through an x-ray screen, making the models both educational and fun.
X-ray model kits are suitable for modellers of all ages, with intricate pre-painted parts that snap onto the anatomy model and can be taken apart again. The current range includes Crocodile, Frog, Tarantula, Great White Shark, Horse, Human Body and Skeleton.

INSPIRATIONWORKS
0870 898 8923

InspirationWorks is set to launch a new pre-school tablet range. Riding on the wave of popularity for grown-up tablets, the firm has developed its tablet lines specifically for young children – utilising its heritage in the ELA sector. 
 
The new tablet product range includes the National Geographic Space Tablet. The sleek and high tech National Geographic Space Tablet offers an introduction to space for young children. Discover facts by touching any of the featured icons and enter a quiz by touching the true or false icons on the tablet. Age appropriate information helps children learn about planets, stars, meteorites and space exploration.
 
The new tablet is available from autumn/winter and will retail at around £19.99.

BROOKITE
01837 53315

Navir products feature a range of optic and scientific toys at great prices. From the Bug Viewer (£3.10) to the Green Factory which has everything needed for budding gardners (£22). The kit comes with a manual, seeds, peat cups, magnifying lens and more, plus instructions for 14 experiments for children interested in growing plants and science.
Also available are a Gyroscope, Binoculars, Periscope, Optic Wonder, X Belt, Zoomscope, Threek, Discovery Kit and Triple Bug Viewer.
The other range is from Globus, an Italian company which is a leading producer of living ecosystems. The Plantariums come with space age growing gel - the seeds provided in the packs germinate in the gel and the seedlings and roots are visible throughout the entire germination and plant growth process.
There is also an Ant Eco Terrarium where ants and plants live in a balanced environment. Prices range from about £6.80 for the single Pet Vials up to about £19.50 for the larger Plantariums.
Brookite is also distributing Circa. This is a wooden educational circular calendar specifically designed to help children understand the cycles of the calendar using the toy's rotating and circular stacking design.

ORCHARD TOYS
01953 859525/30

Orchard Toys is passionate about helping make children’s educational journey fun, as well as helping them to learn basic skills.
The firm’s brightly coloured boxes and contents are designed to be appealing to children, but what they don’t realise, while pretending to be a firefighter, or rubbing on magic tiles, is that while playing, they are learning important skills. These skills can be as diverse as: numeracy; colour matching; turn taking; observation and fine motor skills.
Many of the jigsaw puzzles have activity guides on the boxes to help adults stimulate the child to talk about the picture, asking them to point out certain features, or count the number of animals or items appearing in the puzzle.
The game Rhyme Robber helps children aged five to nine to match up rhyming pairs. When the players do match up the picture cards, they have to say “cat rhymes with mat” or “cake rhymes with rake” which will help them remember the words and the rhyme. The winner is the player that has the most cards at the end of the game.
Pass the Word is a fast-paced spelling game, which helps children to learn to spell. They have to race against a timer to put together a word, but when the time runs out they have to pass the letters on to the next player. The game is for children from five to nine years and is designed to develop letter recognition and word building skills, encourage observation and social skills, and link with National Curriculum English.

BIGJIGS
01303 250400

Bigjigs Toys has extended its range of educational toys, which are designed to encourage the learning of foundation concepts such as numbers, letters, colours and shapes in a fun way.
Learn to Count is a tactile activity toy featuring colourful stacking discs and numbers. The new educational toy encourages children to stack the brightly coloured discs onto the correct pegs using colour coordination. The toy helps develop key number and colour recognition.
Bigjigs has also launched several educational clocks including the Clock in a Box. The colourful toy features a bright analogue clock with moveable hands and an interchangeable digital clock, helping youngsters learn to tell the time. The clock also acts as its own storage, with digits being stored inside.
The new ABC Abacus is made of brightly coloured pieces and covers most educational bases from familiar animal’s, objects and shapes to letters and words.
Bigjigs Toys educational products are investments in children’s mental growth, and are designed to provide hours of mental and physical activity.

HABA
0161 304 9555

New to the Terra Kids Construction range are four projects which foster both technical knowledge and craftsmanship, using pre-cut wooden pieces and easy instructions. The Assembly Kit Beetle will vibrate and fidget across the floor using a rubber band motor and six long legs, while the Assembly Kit Twirling Prawn uses motors and pulleys to spin it in circles. Add to these the Catamaran, Windmill and Musical Gears Set and a large selection of creations can be constructed.
The Terra Kids Experimental Boxes teach kids the art of wind power with the Wind Knowledge Box that contains windmills and Savonius Turbines, as well as a wind flow meter, while the Knack of Knots Box hones in on how to tie knots and, using the steel screw links and bright green cards, kids can link and loop in a variety of ways.
Together with other nature products such as Microscopes and Telescopes, the Terra Kids range encourages kids to get outside and explore the world.

LITTLE TIKES
01908 268480

Little Tikes has developed a new collection of educational toys in which ‘tech meets play’.  Called ‘iTikes’, this new range combines the firm’s expertise in creating toys, with the latest in modern technology, the App.
The iTikes range consists of four interactive products: the iTikes Discover Doodle Board, Keyboard, Map and Microscope. Each is a stand-alone product, but when linked to an iPhone, iPad or iPod Touch with the free iTikes App download, the resulting play unlocks more learning, augmented reality and game play.
The iTikes digital Discover Doodle Board works like a classic doodler with a stylus and shape buttons for stamping. When used with the iPad app, the stylus produces music, lights and sound effects and allows colourful designs to be drawn in six different artist materials: crayon, pencil, marker, pen, chalk and airbrush.
The iTikes Discover Keyboard offers stand-alone keyboard play but when connected to an iPhone, iPad or iPod Touch with the app, children can learn to play the keyboard, enjoy six learning games, record and play back music.
On its own, the iTikes Map Explorer allows a child to explore the world through six maps of music, cultures, countries and more. When used with an iPhone or iPod Touch, the app-based play unlocks interactive learning with quizzes and games, while the tethered stylus activates fun facts and interacts in 3D when hovering over maps e.g. dinosaurs come to life and in 3D augmented images they move and even roar.
The iTikes Discover Microscope allows children to use a lens-based microscope to explore, examine and interact with 36 real specimens. Add an iDevice plus the free app and play expands to include animated 3D models.
Little Tikes is confident its new iTikes range of educational toys is going to be a success, providing fun and exploratory learning for little ones while gently introducing them to modern day technology at the same time.

JOHN CRANE
01604 774949

Taxing young minds is easy with the educational games and puzzles from Sevi by John Crane.
The Sea Puzzle Cubes from Sevi includes nine cubes featuring sharks, deep sea divers, mermaids and other sea creatures. The set encourages early matching skills and picture recognition. The set also includes pictures of the finished puzzle so children can match the puzzle to the pictures.
Also from in the collection are the Farm Stacking Cubes, Stacking Pull Along Clown and Sailor Stacking Tower that all promote hand-eye coordination, plus matching and sorting skills.
Sevi also offers a collection of memory games all based on the traditional ‘picking pairs’ games. Memory has five cards that provide different levels of difficulty. The lifting pieces are decorated with flowers and they reveal the pictures underneath. The aim of the game is to find a matching pair.

WOW TOYS
020 7471 0980

Wow Toys stimulate learning through long lasting creative play with many features to discover which help develop and feed young imaginations. From basic motor skills to more advanced social interactive role-play, the toys provide children with a way to make sense of the world around them and assist with early development. Wow toys are designed to work alone or together.
Children can create imaginary worlds; Wow trailers can be attached to many Wow toys; and figures and animals work with any Wow toy.
Wow’s removable mix and match figures and animals are perfect for little hands to grip and for developing hand/eye co-ordination. They can find knobs to turn or buttons to push among many other functions that help develop fine motor skills. There are many special features and lots of detail to discover; secret compartments, moving parts, removable pieces and more. Introducing themes from real life and fantasy, the toys help stimulate imaginative play.
Jurassic Jimmy is a push-along Dino truck with trailer and friends. Toddlers can travel back in time and little hands will easily push the truck along and crack open the giant dino egg to reveal a dinosaur hiding inside. The seven-piece set comes with a friction powered truck and trailer, a removable dino egg, caveman and two dinosaurs.

HALILIT
01254 872454

Children from five years old can build scientific equipment with the ingenious Interstar Science Optics Creator Kit, and then use the equipment to explore the world around them. The boxed set includes everything required to make three optical working instruments - a telescope, magnifying glass and binoculars - and comes with a 24-page educational booklet.
The Interstar range from Halilit has been extended with the recent launch of four new themed sets, each of which can be used separately or mixed and matched as all the pieces interconnect. All the new sets are suitable from the age of three, and the colour themed packaging, with each box containing a minimum of 30 pieces, shows the choice available: Animals, Bricks, Geometric Shapes and Wheels.