Discovery Enterprises is on a major licensing drive at the moment, with Animal Planet being the first of its brands to receive attention.
Backed with an autumn TV campaign, Flair's new interactive plush boasts animatronic features including movements and sound, plus traditional plush textures.
Following nine successful years of Bionicle, Hero Factory is a brand new concept in the buildable action figure category, backed with a campaign including TV, sponsorship and a nationwide road show.
.jpg?i=1281004904 "SECTOR SPOTLIGHT: TCGs and stickers")
TCGs and stickers form a fast-moving, trend-driven sector. Following the recent boost the World Cup provided to the market, we caught up with some key players to find out more.
.jpg?i=1279709048 "PRODUCT PROFILE: Mega Brands' Dragons")
Mega Brands is relaunching its Dragons boys' collectable this year. We spoke to UK marketing manager Pete Fuller to find out more.
VTech is launching Storio, pitched as the world’s first animated ebook reader for children, backed with a comprehensive TV, cinema and PR campaign.
.jpg?i=1279275190 "SUPPLIER FOCUS: Wow Toys")
Building a brand that is known for design innovation in a licence-led, pre-school market takes time.But Wow Toys is finally beginning to see its long-game pay off.
The first quarter of 2010 was a strong performance for the traditional toy market, but the last month has seen sales slow.
MD Chris Spalding speaks to ToyNews about the firm's new-found bullishness.
Mattel's Barbie range is continuing to explore new areas with the launch of a new innovative doll designed to appeal to the tween market.
After a year of consolidating its position in a radically changed UK toy market, Hasbro is hoping for bigger things in 2010.
The traditional toy market has exhibited growth for the third month in a row.
The Hitchin-based firm has carved itself a healthy niche in toys shops, gift stores and garden centres with its pick up and play range of hand and finger puppets.
Mattel has launched a major Fisher-Price marketing push focusing on the developmental milestones.
.jpg?i=1276680439 "CAMPAIGN OF THE MONTH: Hasbro Littlest Pet Shop")
Hasbro’s Littlest Pet Shop is one of the market’s leading mini-doll brands and the three new play-sets launched this year will be backed with a multi-platform promotional campaign…
Traditionally spring is a time of rebirth and the traditional toys market is no exception with value sales up nine per cent year-to-date in February.
