by Lewis Tyler
Jason and Emma Messenger bought their first toy shop eight years ago – today, the pair own seven Toymaster stores, the most recent of which is Hamlins in Berkhampstead. Lewis Tyler speaks to MD Jason Messenger...
Chloe’s Closet hit TV screens in May 2011 and has quickly emerged as one of the top licences for girls. Golden Bear is planning a new toy collection for launch in August...
It saw 14 per cent growth last year, but there’s no resting on its laurels for Fisher-Price, with new marketing communication and positioning helping to boost the brand further.
Despite being one of the most traditional parts of the girls toy market, doll sales remain strong, with many new innovations, interactive features and licensing deals in the sector. We find out what’s new.
The firm’s new boys’ action property – which features Blast3D technology to bring the characters to life and stackable gameplay – is being backed by a heavyweight campaign covering sampling, TV, online and in-store…
Following an extensive amount of research into what mums wanted more of, and cementing its position in the junior construction sector, Mega Bloks First Builders arrives in July.
Its mix of character lighting, lunch bags and drinkware has already proved a hit with toy retailers looking to widen their offering and now Vogue is looking to make further in-roads into the sector throughout this year.
No longer just a sector for board games and traditional puzzles. the games and puzzles market is quickly adapting to embrace new technologies and trends. We find out what's new.
This month, Mystery Shopper is buying a creative toy for a boy aged ten.
Last year, LeapFrog and VTech boosted the toy sector with their children’s tablets, but so far this year the talk has surrounded new devices using the Android platform. We take a closer look.
The last round of ABCs showed children's print media escaping the circulation falls seen in other entertainment industries, with high flyers including Moshi Monsters Magazine, Egmont’s Disney titles and Redan's Fun to Learn Peppa Pig. Samantha Loveday runs down the names you should know in the kids’ publishing sector…
This month Katie Roberts chatted to Mumsnet and Facebook users about gender specific toys…
We take a look at the latest offerings in the boys market...
2012 is the Toy Trust’s 20th anniversary year and to mark the occasion, the charity is organising the Three Peaks Challenge to raise funds in aid of Medic Malawi. Katie Roberts caught up with chairman Nick Austin to find out more...
Nigel Kemp has been in the toy business for 17 years, running two Suffolk shops with his father. Lewis Tyler talked to the independent about Twitter, rising business costs and the new wave of app-cessory toys...
This year Disney Store is celebrating Disney Princess, and Katie Roberts was lucky enough to meet one of the firm's longest-serving animators to find out how design and licensed toy lines are changing…
