DRI Licensing
NPD: Outdoor market stats

NPD: Outdoor market stats

Mar 08, 2010 at 11:51 am

by Ronnie Dungan

Sales of outdoor and sports toys are always reliant on weather and 2009 was no exception. The summer saw two peaks during spells of good weather and the early snowfall in December gave the category another boost…

HERO PRODUCT: Interplay

HERO PRODUCT: Interplay

Mar 04, 2010 at 11:18 am

Its share of the science and nature market is something that the team at Interplay is vehemently proud of and one it expects to build on, adding products such as the Wild Science Ant-O-Sphere to to its portfolio...

CAMPAIGN OF THE MONTH: Flair Create

CAMPAIGN OF THE MONTH: Flair Create

Mar 02, 2010 at 10:23 am

The Flair Create range boasts further new additions this year and is backed with a spend comprising TV, PR and print...

NPD: Success for toys amid last year's economic crisis

NPD: Success for toys amid last year's economic crisis

Mar 01, 2010 at 11:35 am

A look back over 2009 shows a market of two halves...

The rise of Great Gizmos

The rise of Great Gizmos

Feb 25, 2010 at 11:34 am

Great Gizmos has charted a simple but determined rise over its 13-year history. Head honchos Ian and Judith Dayus explain their down-to-earth approach…

HERO PRODUCT: Wowwee Paper Jamz

HERO PRODUCT: Wowwee Paper Jamz

Feb 10, 2010 at 11:34 am

Firm is launching a unique range of paper-thin guitars and drums with touch sensitive technology, backed with an extensive marketing campaign...

CAMPAIGN OF THE MONTH: Tomy Micro Pets-i

CAMPAIGN OF THE MONTH: Tomy Micro Pets-i

Feb 08, 2010 at 4:13 pm

We look at the latest addition to the Micro Pets brand and the campaign that Tomy hopes will make it into the biggest toy hit of 2010...

Cast Iron certs

Cast Iron certs

Feb 03, 2010 at 10:39 am

Hasbro’s 2010 offering will be lead by Iron Man 2. Elsewhere there’s news in games and girls, plus a comeback for Tonka. Oh, and Beyblades are back...

Winners and losers

Winners and losers

Feb 02, 2010 at 10:32 am

Jon Salisbury has seen a few recessions come and go in his time as a toy journalist but, who have been the winners and losers this time around…?

That was Den

That was Den

Feb 01, 2010 at 11:36 am

Toy inventors have been regular visitors to the BBC’s Dragons’ Den. We catch up with some of the previous applicants to find out where they are now...

Guide to toy retail

Guide to toy retail

Jan 27, 2010 at 5:17 pm

ToyNews brings you the essential list of the key toy retailers in the UK. Learn about the teams behind the shopfronts and each company's strengths and plans for the future...

Rising Stars

Rising Stars

Jan 25, 2010 at 5:43 pm

We teamed up with recruitment specialist, Aardvark Swift to scour the toy market for the trade's up and coming youngsters...

The 2010 licensing hot list

The 2010 licensing hot list

Jan 22, 2010 at 12:57 pm

We take a look at what's coming up from some of the key players in the licensing industry...

How kids connect

How kids connect

Jan 19, 2010 at 10:50 am

Children have become as comfortable using multimedia tools and digital technology as they are throwing a ball or skipping. ToyNews looks at exactly how these digital natives connect with each other...

HERO PRODUCT: JHS

HERO PRODUCT: JHS

Dec 31, 2009 at 4:31 pm

JHS has produced a range of quality musical instruments under the Spongebob Squarepants licence...

Toy Fair 2010 planning

Toy Fair 2010 planning

Dec 30, 2009 at 12:51 pm

With the return to West London, the signs are that 2010 could see Toy Fair returning to its best.