Once again it promises a unique approach – bringing together all sectors of the entertainment and information industries focused on the children’s and youth audience, to explore comparative thinking, develop new business partnerships and build new creative opportunities.

Last year’s conference represented a cross-section of the kids’ media scene, with 384 registered delegates and over 80 speakers from a range of sectors, including TV, games, toys, interactive media, licensing, publishing, marketing, research and academia.

Showcomotion will see expansion in 2009, both in the July Conference in Sheffield and in a range of outreach events which will allow a wider audience to experience the unique Showcomotion style.

At the conference itself, there will be a new emphasis on networking, with better spaces, more time and assistance to arrange meetings and informal discussions.

The Showcomotion Online Network will be available from May for all delegates to set up their profiles and contact information and make contact to arrange meetings at the conference. Content will also be expanded with practical workshops on cross-media working and international co-production.

The Conference theme, speakers and content are detailed on the website, with the full programme available from late May.