As the first show to take place in the calendar year, the Hong Kong Toys and Games Fair offers exhibitors the opportunity to launch new products to a worldwide audience.

A total of 1,915 exhibitors from 38 countries and regions, including group pavilions from the Chinese mainland, India, Korea, Pakistan, Spain, Taiwan and Thailand, joined the 2010 exhibition.

The show was visited by more than 33,000 trade buyers from 125 countries and regions; this represented a total increase of 15 per cent over the previous year and buyer attendance from outside Hong Kong was up by 36 per cent.

The World of Toys Pavilion, jointly organised with Spielwarenmesse, will return for the 2011 show. It showcases top-quality toy producers from around the world.

The new Video Games Zone and Testing, Inspection & Certification Services Zone new in 2010 will be joined by the themed zones of Candy Toys, Hobby Goods, Magic Items, Outdoor & Sporting Items, and Paper Products & Toy Packaging.

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